Thursday, 18 October 2007

Financial Marketing Redefined

With the launch of the much anticipated DNC service, most service organisations that have been relying on outbound telecalling as the primary method of lead generation are facing uphill challenges.

Compounded with increasing customer privacy norms, financial institutions would do well to understand better and leverage more effectively the customer contact opportunitites that lie within their own channels.

ATM and Point of Sale Transactions, as an example serve as ideal on intrusive media to communicate in an accurate and cost effective manner with clients vis a vis the intrusive telecalling approach.

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