A recently published report by the folks at Citibank " The Pyramid of Consumption - Who Gains Now?" makes for rather interesting reading on an evolving passion ...The Bottom of the Pyramid!
The report represents the world population into three layers with the bottom of the pyramid classified as earning < USD 3,000 p.a., is estimated to be a USD 5 trillion market!
The need for a radical reduction in transaction costs and lowering costs of business models in the financial services space for the BOP is quite apparent. However with all the recent momentum and interest in this space, the report estimates that under 30% of this population will have access to microfinance by 2015.
Obviously a long way to go!
To download the report click here