Thursday, 24 January 2008
Yellow Arrow is a global public art project running in multiple countries. To my mind this is much more than art and more about expression and interpretation.
Yellow arrow stickers can be obtained from their website and placed anywhere, on buildings, park benches, telephone booths or even your car actually! When you see the yellow sticker, you can send the unique code printed on it as a text message to a defined phone number.
You would then receive a text response, sharing an interesting tit bit / trivia about that particular location / building etc, as each arrow links digital content to that particular location.
Yellow arrows are present in over 300 cities across the world allowing citizens to share their experiences and memories with all!
Now thats cool!
You can visit them at yellowarrow.net