Saturday, 12 April 2008

White Space Redefined

Came across a brilliant document that has outlined 12 case studies of service organisations that have applied innovation in creating quantum value.

The case studies include three players in Banking & Financial services - Bank of America, The Hartford and MyBizHomepage. The case study on Bank of America highlights the "Keep the Change" programme, has proven to be an inflection point of sorts for the bank in the North American market, which is a must read if you have'nt already.

Do read on the concept of seizing the white space as detailed in the document. The report has been prepared by Peer Insight

Much has been written on the need for innovation. The model provides a simple and lucid method to articulate the opportunities in the competitive space as also the "Inside Out" & "Outside In" approaches that your organisation could take to creating value.

Once again, a must read.

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